ECAD, Inc. is a leading reseller of computer-aided design (CAD) software. They wanted to run a campaign that highlighted their stable of experienced CAD trainers, supported their position of expert support and boosted sales of training services.
So, a talented art director and I came up with the Stump the Trainer campaign—a highly interactive campaign with challenge, curiosity and personality at its core. The campaign was digitally focused, including a minisite, multi-touch email campaign, PPC advertising (both display and text ads), and social media promotion.
