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One day, I opened my lunch bag and
found it was empty, so I filled it with ideas

  • Spark Energy - Mobile Site
  • Yellow Cab - App
  • Spark Energy - Blog
  • Companion DX Tagline screenshot
  • Citizens National Bank Checking Campaign
Areas of Expertise

Concept Copywriting

The big idea comes before the words. That way they're both better off. I pity the fool who tries to build a house with no foundation. He’ll be dining in the mud and the rain.

Strategic Thinking

I understand the pieces that go into a marketing campaign, including the benefits and limitations of each. I can do more than write your campaign. I can dream it up from start to finish.

Online Savvy

Click-throughs, retweets, page ranks, open rates. Online marketing is full of numbers, and I’ve been optimizing online communications to make client numbers look good for years.


Words aren’t always the right solution. And when they are, they have to work seamlessly with the design. Find out how nice it is to have a copywriter who always keeps design in mind.

SEO Prowess

I won’t be hand coding rel="canonical" tags, but I can help with keyword discovery and research and really shine when it comes to SEO copywriting and big-picture SEO strategy.


The Internet is full of buttons and hyperlinks and information architecture. I’m the copywriter who understands how it all works together so I can craft first-class experiences.
  • Hal is a creative and prolific writer of copy, both short and long form. He brings sizzle to even the most mundane projects.

    — Russell Brightwell

  • He's a big picture strategist who excels at thinking like the customer.

    — Jon Bowers

  • Hal has a deep understanding of marketing and the different kinds of communication that will compel a prospect to take action.

    — Paul Roland

  • Hal loves what he does. It’s written on his face.

    — Ken Morico