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One day, I opened my lunch bag and
found it was empty, so I filled it with ideas

  • Spark Energy - Mobile Site
  • Yellow Cab - App
  • Spark Energy - Blog
  • Companion DX Tagline screenshot
  • Citizens National Bank Checking Campaign
Areas of Expertise

Concept Copywriting

The big idea comes before the words. That way they're both better off. I pity the fool who tries to build a house with no foundation. He’ll be dining in the mud and the rain.

Strategic Thinking

I understand the pieces that go into a marketing campaign, including the benefits and limitations of each. I can do more than write your campaign. I can dream it up from start to finish.

Online Savvy

Click-throughs, retweets, page ranks, open rates. Online marketing is full of numbers, and I’ve been optimizing online communications to make client numbers look good for years.

Design-Conscious

Words aren’t always the right solution. And when they are, they have to work seamlessly with the design. Find out how nice it is to have a copywriter who always keeps design in mind.

SEO Prowess

I won’t be hand coding rel="canonical" tags, but I can help with keyword discovery and research and really shine when it comes to SEO copywriting and big-picture SEO strategy.

Usability-Minded

The Internet is full of buttons and hyperlinks and information architecture. I’m the copywriter who understands how it all works together so I can craft first-class experiences.
Blog
  • At some point, people began to convince themselves that content marketing could be free, or near to it. The same thing happened with social media. Perhaps it’s because people are so used to the traditional advertising paradigm, that they’ve been accidentally blinded to the real costs of content marketing. And while producing high quality content […]

  • Ever heard of using a “publisher’s discipline” to guide your content creation? It can mean a lot of different things to different people—consistent publishing cadence, using data to choose topics, using dynamic content to make your site sticky, etc. But perhaps here’s one of the simplest ways you can use a publisher’s discipline to make […]

  • Lots of companies are jumping into content marketing lately, especially in the B2B space. If your company has decided to try its hand at content marketing, I’d like to say congratulations, and I’m sorry. Congratulations because content marketing can be a great tool to earn and retain customers. I’m sorry because it can be hard […]

  • Looking to get more involved in the creative community? Want to get together with people who will laugh at your kerning jokes or feel as strongly as you do about the oxford comma? Ready to sharpen your wits and trade tips with peers? Got nothing better to do on weeknights? Well, have I got a […]

  • I spent the first several years of my career on B2C marketing. I’ve spent the last several years on B2B marketing. Until I realized I’ve really spent the entire time on B2P marketing.

  • Medium. It’s a social publishing platform that’s started to get more attention lately. So I thought I’d dig into it a bit more, create an account, and futz around to make sure I have at least a rudimentary understanding of how it works and why people use it.   Hazard of the job Trying new […]

  • Is more continuing education around content marketing and content strategy among your New Year’s resolutions? Or maybe you boss/company finally approved some budget for keeping your content skills sharp? Whatever your motivation, those who’ve been to good conferences know they can help you stay on top of the latest thinking, network, trade tips with other […]

Kudos
  • Hal is a creative and prolific writer of copy, both short and long form. He brings sizzle to even the most mundane projects.

    — Russell Brightwell

  • He's a big picture strategist who excels at thinking like the customer.

    — Jon Bowers

  • Hal has a deep understanding of marketing and the different kinds of communication that will compel a prospect to take action.

    — Paul Roland

  • Hal loves what he does. It’s written on his face.

    — Ken Morico