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One day, I opened my lunch bag and
found it was empty, so I filled it with ideas

  • Spark Energy - Mobile Site
  • Yellow Cab - App
  • Spark Energy - Blog
  • Companion DX Tagline screenshot
  • Citizens National Bank Checking Campaign
Areas of Expertise

Concept Copywriting

The big idea comes before the words. That way they're both better off. I pity the fool who tries to build a house with no foundation. He’ll be dining in the mud and the rain.

Strategic Thinking

I understand the pieces that go into a marketing campaign, including the benefits and limitations of each. I can do more than write your campaign. I can dream it up from start to finish.

Online Savvy

Click-throughs, retweets, page ranks, open rates. Online marketing is full of numbers, and I’ve been optimizing online communications to make client numbers look good for years.

Design-Conscious

Words aren’t always the right solution. And when they are, they have to work seamlessly with the design. Find out how nice it is to have a copywriter who always keeps design in mind.

SEO Prowess

I won’t be hand coding rel="canonical" tags, but I can help with keyword discovery and research and really shine when it comes to SEO copywriting and big-picture SEO strategy.

Usability-Minded

The Internet is full of buttons and hyperlinks and information architecture. I’m the copywriter who understands how it all works together so I can craft first-class experiences.
Blog
  • I spent the first several years of my career so far on B2C marketing. I’ve spent the last few several years on B2B marketing. Until I realized I’ve really spent the entire time on B2P marketing.

  • Medium. It’s a social publishing platform that’s started to get more attention lately. So I thought I’d dig into it a bit more, create an account, and futz around to make sure I have at least a rudimentary understanding of how it works and why people use it.   Hazard of the job Trying new […]

  • Is more continuing education around content marketing and content strategy among your New Year’s resolutions? Or maybe you boss/company finally approved some budget for keeping your content skills sharp? Whatever your motivation, those who’ve been to good conferences know they can help you stay on top of the latest thinking, network, trade tips with other […]

  • If your business operates somewhere that more than one language is spoken, you’ll eventually have to face the question of translating content. Having worked at a company that supports multiple “core” languages and often additional “expansion” languages, I can attest that it’s a lot more complex than it appears on the surface, especially when the […]

  • Will write for food t-shirt on Zazzle Whoever said copywriting is dead clearly isn’t looking at the same feeds I am. There are so many copywriting jobs in the DFW area right now, I felt like I had to share. Here are a few of them, in no particular order. If you know someone interested, […]

  • Photo credit: ludovic, Flickr creative common license It’s 9:15am, shortly after I’ve scheduled a tweet to go out. My phone buzzes once, then twice. I flip it over to see retweet alerts. “Nice,” I think. I’m no Guy Kawasaki, but I like knowing I can strike a chord with people once in a while. I […]

  • Don’t have a list? Never fear! There are virtually thousands, nay, millions of hapless, overworked website owners out there with contact forms on their websites. Contact forms where they think they’re going to get valuable correspondence from people who want to buy their products or offer them jobs. You, YES YOU, can benefit from their excitement […]

  • Photo credit: The Architect’s Newspaper Everyone wants to be the center. And in Houston, where energy is king, everyone wants to be the center of energy. How fitting then, that there are three separate office buildings or parks that all lay claim to the same name—Energy Center.

  • Photo credit: Bruno Cordioli, Flickr creative common license Marketing automation. In the words of Jacobim Mugatu, it’s so hot right now. In fact, it’s the crux of many marketing strategies. After all, mass marketing is, by nature, selling to more than one person at once. It’s the reason multibillion dollar businesses like Marketo, Eloqua and […]

  • During the Superbowl, Budweiser ran an ad attacking craft beer. It was a blatant, unabated, unmistakable attack. It was so attacky, you’d have thought Budweiser was running for public office. And it made me laugh. Not because I agreed with it. I’m a craft brew drinker through and through. It made me laugh because it […]

Kudos
  • Hal is a creative and prolific writer of copy, both short and long form. He brings sizzle to even the most mundane projects.

    — Russell Brightwell

  • He's a big picture strategist who excels at thinking like the customer.

    — Jon Bowers

  • Hal has a deep understanding of marketing and the different kinds of communication that will compel a prospect to take action.

    — Paul Roland

  • Hal loves what he does. It’s written on his face.

    — Ken Morico