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One day, I opened my lunch bag and
found it was empty, so I filled it with ideas

  • Spark Energy - Mobile Site
  • Yellow Cab - App
  • Spark Energy - Blog
  • Companion DX Tagline screenshot
  • Citizens National Bank Checking Campaign
Areas of Expertise

Concept Copywriting

The big idea comes before the words. That way they're both better off. I pity the fool who tries to build a house with no foundation. He’ll be dining in the mud and the rain.

Strategic Thinking

I understand the pieces that go into a marketing campaign, including the benefits and limitations of each. I can do more than write your campaign. I can dream it up from start to finish.

Online Savvy

Click-throughs, retweets, page ranks, open rates. Online marketing is full of numbers, and I’ve been optimizing online communications to make client numbers look good for years.


Words aren’t always the right solution. And when they are, they have to work seamlessly with the design. Find out how nice it is to have a copywriter who always keeps design in mind.

SEO Prowess

I won’t be hand coding rel="canonical" tags, but I can help with keyword discovery and research and really shine when it comes to SEO copywriting and big-picture SEO strategy.


The Internet is full of buttons and hyperlinks and information architecture. I’m the copywriter who understands how it all works together so I can craft first-class experiences.
  • If your business operates somewhere that more than one language is spoken, you’ll eventually have to face the question of translating content. Having worked at a company that supports multiple “core” languages and often additional “expansion” languages, I can attest that it’s a lot more complex than it appears on the surface, especially when the […]

  • Will write for food t-shirt on Zazzle Whoever said copywriting is dead clearly isn’t looking at the same feeds I am. There are so many copywriting jobs in the DFW area right now, I felt like I had to share. Here are a few of them, in no particular order. If you know someone interested, […]

  • Photo credit: ludovic, Flickr creative common license It’s 9:15am, shortly after I’ve scheduled a tweet to go out. My phone buzzes once, then twice. I flip it over to see retweet alerts. “Nice,” I think. I’m no Guy Kawasaki, but I like knowing I can strike a chord with people once in a while. I […]

  • Don’t have a list? Never fear! There are virtually thousands, nay, millions of hapless, overworked website owners out there with contact forms on their websites. Contact forms where they think they’re going to get valuable correspondence from people who want to buy their products or offer them jobs. You, YES YOU, can benefit from their excitement […]

  • Photo credit: The Architect’s Newspaper Everyone wants to be the center. And in Houston, where energy is king, everyone wants to be the center of energy. How fitting then, that there are three separate office buildings or parks that all lay claim to the same name—Energy Center.

  • Photo credit: Bruno Cordioli, Flickr creative common license Marketing automation. In the words of Jacobim Mugatu, it’s so hot right now. In fact, it’s the crux of many marketing strategies. After all, mass marketing is, by nature, selling to more than one person at once. It’s the reason multibillion dollar businesses like Marketo, Eloqua and […]

  • During the Superbowl, Budweiser ran an ad attacking craft beer. It was a blatant, unabated, unmistakable attack. It was so attacky, you’d have thought Budweiser was running for public office. And it made me laugh. Not because I agreed with it. I’m a craft brew drinker through and through. It made me laugh because it […]

  • Photo credit: Common Desk Over the past few years, there’s been a cultural shift—in Dallas and around the country. In the name of frugality, more companies are turning to freelancers with low overhead and quick turnaround times. At the same time, many people who once sought solace in the arms of company jobs are finding […]

  • I love Southwest Airlines. I fly with them often. I adore the personality they put into everything from billboards and beverage napkins to their famously pithy pre-flight instructions. But on this form, they overlooked an edge case in a big way.

  • Legal departments. It’s their job to avoid risk. And as copywriters, it can seem like their job is to sap all personality and effectiveness from our work like binder-wielding vampires. In fact, it can seem like copywriters and legal departments are destined to do battle. But it doesn’t have to work that way.

  • Terms of service are among the dullest kind of writing there is, so it’s nice to see Tumblr having a little fun with theirs. I know I and many copywriters have tried our hands at writing terms of service (usually under great duress), but this is an example where getting the input of a copwriter […]

  • Hal is a creative and prolific writer of copy, both short and long form. He brings sizzle to even the most mundane projects.

    — Russell Brightwell

  • He's a big picture strategist who excels at thinking like the customer.

    — Jon Bowers

  • Hal has a deep understanding of marketing and the different kinds of communication that will compel a prospect to take action.

    — Paul Roland

  • Hal loves what he does. It’s written on his face.

    — Ken Morico