November 30, 2020
Image of hands on a laptop illustrating taking control of meetings to reclaim your calendar

How to Tame Meeting Overload and Reclaim Your Calendar

While meetings are typically intended to move work forward, they can quickly derail productivity. In some cases, excessive meetings can even affect morale, as they generate […]
November 19, 2019

Break Free: Combining Creativity & Analytics

TopRank interviewed me on their Break Free B2B series. We discuss sophisticated attribution, merging content strategy with SEO, and creating operational structure to get the most […]
August 7, 2019
Content and digital strategy and marketing blog

Yours in Marketing: Content Strategy, Data-Centered Content, and T-Shaped Marketing

On Yours in Marketing, Blake Emal and I discuss the power of content strategy in marketing, how you can put data at the forefront of your […]
April 21, 2019

Insert Topic: Episode 1

On martech wizard Mike Lamb’s show, Insert Topic, we go on a rambling journey across topics including search engine optimization (SEO), conversion rate optimization (CRO), pay […]
July 20, 2018
Content and digital strategy and marketing blog

Why It’s Confusing to Hire Content Marketers, Strategists, Writers and More

I was recently talking with Houston marketing recruiter Raegan Hill about the definitions of content-related job titles, like content strategist, content marketer, and content marketing writer. […]
May 8, 2018
Picture of barbecue ribs

B2B Marketing is the Barbecue of the Marketing World

Here in the Dallas area, we’ve had an unusually cold spring. But it’s about to warm up. And that means it’ll be prime season for the […]
February 6, 2018
Picture of Fossil Q Explorist smart watch in silver with silicone band and minimalist watch face

What My Smart Watch Reminded Me About Managing Marketers

I recently got a smart watch. It’s the one pictured in this post. I intentionally chose this model by Fossil because I wanted a watch that […]