Your brand isn’t what you say about yourself
There’s plenty of info in this site about the content strategy, digital marketing, creative direction and copywriting work I’ve done. But your brand isn’t what you say about yourself.
Your brand is the sum of the experiences people have with you. So for you to truly get a picture of my personal brand, I think it’s important to share with you reviews and testimonials from the people I’ve worked with. Here’s what they have to say:
“When you need to know the right answer the first time, you ask Hal.”
—Lisa Quattrini, Senior Content Marketer
“When you need to know the right answer the first time, you ask Hal. Deeply knowledgeable on all things content, Hal has helped the Mitel Content Marketing team create messaging that resonates with customers by educating in detail on how content can drive SEO placement and conversions, by helping build consistently customer-focused communications strategies, and by providing true customer insight, with a minimum of fluff.
Hal cares about the value of the content we create as a team, and will always lend a helping hand if it means the final product is better for the consumer.
Colorful and witty, Hal always brings a sense of humor to the workday, and keeps an eye out for grammatically fantastic quips and quirks.”
“I found him to be a natural content expert. He makes everyone around him better.”
—Jordan Nadler, Content Marketing Manager
“I worked with Hal during my time at Mitel, in a demand generation capacity and an integrated marketing communication capacity.
During my time working with Hal, I found him to be a natural content expert. He makes everyone around him better.
Hal understands content marketing and strategy inside and out – from building a blog base, landing page content, videos, whitepapers, buyers’ guides, etc. – and he knows how they all work together to produce results.
He helps other marketers understand how to approach content to create successful pieces/initiatives and is a pleasure to work with.
He strives to help team members do their best with content, and produces excellent content, framework, and guidance himself. Hal is an asset to any team or company he works for. I recommend him without reservation.”
“Hal was an amazing resource for improving the quality of the content we produced, providing creative direction and strategy, and sharing powerful insights that helped our team members grow professionally.”
—Lisa Sarazin, Senior Manager, Global Content Marketing
“I’ve had the pleasure of working with Hal for about three years now, and he has been a truly invaluable teammate during my time with Mitel.
Hal is known throughout the company as a trusted advisor and wealth of knowledge in many subjects. When others seek his expertise, Hal can analyze a situation from all angles and respond intelligently, thoughtfully and respectfully.
For my team specifically, Hal was an amazing resource for improving the quality of the content we produced, providing creative direction and strategy, and sharing powerful insights that helped our team members grow professionally.
His creativity, along with his ability to thoroughly research and confidently speak to new topics, shines through in the quality of his high-caliber content. It is truly rare to find an individual like Hal that can bring to the table both extraordinary creative talent and an aptitude for mastering technical subject matter.
I have no doubt he’ll be extremely successful in his new role with Mitel and any future role he undertakes.”
“I appreciate him taking the time to mentor me at Mitel and showing me all the ins and outs of SEO, blogging, content marketing and writing.”
—Preston Miller, Digital Marketing Optimization Analyst
“Hal is a great communicator. He knows what to say, how to say it and when to speak up.
Hal is one of the few cutting-edge B2B content marketers that I have had the pleasure to work with at Mitel. He really understands planning, research and implementation on content initiatives that get results!
His creativity and enthusiasm are unmatched and he is not afraid to share new ideas and valuable insights with the team.
I appreciate him taking the time to mentor me at Mitel and showing me all the ins and outs of SEO, blogging, content marketing and writing.
We worked together on many different digital projects and his planning and project management expertise helped us stay on track time and time again. I have really enjoyed working with a true digital marketing professional!”
“Hal brings an amazing amount of creativity and fun to B2B content, but his skill set goes well beyond content marketing and strategy.”
—Dave Hancock, Senior Manager, Digital Demand Generation
“Hal brings an amazing amount of creativity and fun to B2B content, but his skill set goes well beyond content marketing and strategy.
Hal gets SEM, social, lead generation, etc, and he’s has helped devise ideas and strategies to improve our marketing initiatives across disciplines and teams. Some of those ideas were essential to our most profitable campaigns.
Hal’s way of thinking adds value across the whole digital marketing landscape. I like that I can always spitball ideas and problems with Hal and get a different perspective. He is able to both teach and learn in the same conversation.
I also greatly admire Hal’s ability to stand up for what is right for the business, even if that stance is a minority view. I’m not sure we could ever replace everything he adds to the team.”
“All of Hal’s content and tactics he would run, always out performed the average community engagement, results, and leads.”
—Jaime Wheeler, Strategic Account Director, Spiceworks
“I worked with Hal for over 2 years on the Mitel/Spiceworks relationship. Hal was so wonderful to work with on a personal level, as well as a professional level.
He truly took the time to get to know the Spiceworks audience, to make sure he was creating content that was effective and relevant. He led all of the customer insight driven content for Mitel in Spiceworks, as well as ran numerous contests and community initiatives.
All of Hal’s content and tactics he would run, always out performed the average community engagement, results, and leads.”
“Hal offers helpful direction and guidance, and encourages people to ask another “why” to get to the real purpose of what we’re doing so we can ultimately create more thoughtful and effective digital marketing.”
—Kaley Warren, Digital Designer
“It is rare that you come across a content strategist / content marketer like Hal. I have had the pleasure of working with Hal for 2 years now, collaborating on several projects together.
When working with others, Hal is always able to step back from a task and look at the bigger picture, allowing him to offer a unique and beneficial perspective for the group.
He never does something just to cross it off the list. Instead, Hal offers helpful direction and guidance, and encourages people to ask another “why” to get to the real purpose of what we’re doing so we can ultimately create more thoughtful and effective digital marketing.
Hal also encourages process in all that we do, so we make the best use of our time and don’t let things fall through the cracks.
I believe that many people in our group would say that they have been positively impacted by Hal, and have learned to be a more strategic thinker from his example.”
“His ability to make sense of complex problems and situations is a reason that team members look to him as the lighthouse when they’ve lost their way to a goal.”
—Michael Lamb, Director of Marketing Technology & Operations
“Hal is a highly skilled Content Strategist, Writer, and Digital Marketer. He keeps a constant eye on the ever-changing environment – keeping himself and his team on the leading edge of what is happening today and in the future.
His ability to make sense of complex problems and situations is a reason that team members look to him as the lighthouse when they’ve lost their way to a goal.
His commitment to process and standardization is unwavering and has directly impacted our ability to do things more efficiently in the organization.
He has a great “lead by example” mentality and is willing to step back and let his team learn and grow on a project, while also willing to jump in and do the most menial of task – whatever is needed to make the effort a success.”
“He did a great job explaining my tasks to me, making sure I understood them, and helping me along the way with any questions I had.”
—Holly Heckman, Graphic Design Intern
“I very much enjoyed working with Hal. As an intern at Mitel, I reported to him for my work / assignments.
He did a great job explaining my tasks to me, making sure I understood them, and helping me along the way with any questions I had.
I appreciate the time he dedicated to teaching me the ropes at Mitel.”
“Hal can really help keep teams focused and he is great at helping projects stay on track.”
—Jules Simon, Marketing Director
“Hal can really help keep teams focused and he is great at helping projects stay on track with process, workflow, and organization.
And at a large organization with tight deadlines, he has been a critical piece to our success for a number of key projects.
While his main focus when we worked together was big picture content strategy and content enablement, he never had a problem jumping in where there was a gap to ensure overall success of the team.”
“Hal consistently came to the table with new ideas, strategies, and process improvement.”
—Lori Wagner, Director of Digital Marketing
“Hal is a great strategist with excellent communication and organizational skills. I was able to count on Hal to take on a multitude of projects and could count on regular updates as well as the ability to problem solve if any challenges arose.
Hal looks for new projects and ways to improve the business. Hal consistently came to the table with new ideas, strategies, and process improvement and was ready to take on those projects immediately.
Hal was a pleasure to work with, and many of his co-workers consistently bragged about what he brought to the organization.
He is definitely an asset to any team.”
“I think Hal is a tremendous personality because he not only has a wonderfully creative heart, but he thinks with a highly strategic mind.”
—Steve Dunning, Video Production Studio CEO & Co-Owner
“I would like to take a minute to recommend Hal Werner for any creative project you might be considering. I think Hal is a tremendous personality because he not only has a wonderfully creative heart, but he thinks with a highly strategic mind. Quite unusual in our world.
In fact, I would highly recommend him for any job with any company that has difficult strategic objectives that need to be implemented creatively and efficiently. This is where he really shines.
Hal thinks through ideas and is to be able follow a path that addresses the clients needs and sensitivities, still while creating a solid workflow from day-to-day.
Working with Hal overseas I found him to be a secret weapon. He understood the balance of both social and business approaches, while juggling time sensitive issues and sometime difficult situations. In addition to thinking on his feet, Hal has the ability to speak several languages a lot of help while crisscrossing Europe.
Hal is great when he welcomes new ideas, but he is also very careful to make sure that they are on target, on strategy, and staying within the budget.
His education, his background, his talents, and his creative thinking are all why I think Hal stands out among his peers and as an industry leader.
His smart, witty and charming personality has created such a wonderful relationship over this past couple of years that today I consider him my friend as much as my creative associate.
Give Hal a whirl; you’ll like where he takes you.”
“Cool, calm, collected AND creative. Those don’t always go together, but with Hal, they do.”
—Brannon Preston, Executive Producer
“I have had the good pleasure of working with Hal for the past year and it has been an absolute pleasure.
Cool, calm, collected AND creative. Those don’t always go together, but with Hal they do.
An effective communicator, a very good writer, and a natural at keeping focus on the task at hand. Easy to work with and for and witty to boot.
I should probably submit this recommendation to him for a re-write!”
“Without exaggeration, Hal is truly serving as a change agent for Mitel with his customer first approach.”
—Brandon Rowe, Director of Marketing
“Hal is a highly intelligent, adroit and skilled content strategist.
Having had the fortune to collaborate with him on a number of projects, Hal takes the time to understand the business goals and the target customers need to identify the best path to success.
One of his greatest strengths is his ability to a raw ideal and turn it into a impactful communications strategy that resonates with both internal and external stakeholders.
Without exaggeration, Hal is truly serving as a change agent for Mitel with his customer first approach.”
“His creative vision for his projects combined with his collaborative approach to working with his crew was outstanding.”
—Scott Burress, Senior Video Producer/Director
“My experience working with Hal was nothing short of great. His creative vision for his projects combined with his collaborative approach to working with his crew was outstanding.
As a director it can, at times, be difficult to read your clients, what is their vision, their goal. But with Hal, it was crystal clear. He knows what he wants, what the message needs to be and how to communicate those ideas clearly and creatively.
Great experience working with Hal, and I look forward to more opportunities to do so in the future.”
“Behind a calm, unassuming demeanor rests the mind of a creative director.”
—Cecil Cross, Creative Director / Designer
“Working with Hal has been both a treat and an eye-opener. Behind a calm, unassuming demeanor rests the mind of a creative director. Hal’s ability to clearly see an idea and work tirelessly toward its fruition is rare.
While he is absolutely one of the best writers I’ve known, his talent truly rests at the strategic and conceptual levels.
I’ve seen him plan campaigns, write killer headlines, and watched him direct high-level corporate video projects, including our corporate brand video and several case study videos with internationally known clients. I’ve also worked closely with him on many design and web projects, both giving and appreciating honest feedback.
Hal never backs down from a creative challenge. Rather, he embraces any size project with the poise of a leader and the ambition of an entrepreneur.”