I like creating ideas that people want to spend time with. I like creating ideas that move the sales needle. I’ve been doing both simultaneously for years.
I’m not just a word man, I’m an idea man, and I’d love to find out how I can whip up some bold, flavorful ideas for you to get your customers clamoring for seconds.
I wear watches that tell time in unconventional ways. I enjoy the infinite variety and strong flavor of craft beers. I have a dog that’s scared of thunder but not of lizards.
I like to learn about how architecture shapes our lives. I have a soft spot for mid-century modern furniture. I occasionally write fiction that shouldn’t be read before bed.
SEM Manager (SEO+PPC)
Product Marketing Manager
Copywriter / Account Manager
D. Hilton Associates, Inc.
Energy / Oil & Gas
Retail Furniture & Decor
Conductor Searchlight Google Analytics WordPress Drupal Sitecore Vidyard
Skills & Expertise
Content Strategy & Content Marketing
“Hal understands content marketing and strategy inside and out – from building a blog base, landing page content, videos, whitepapers, buyers’ guides, etc. – and he knows how they all work together to produce results.”
—Jordan Nadler, Content Marketing Manager
Blog Planning and Execution
Social Media Strategy
Creative Direction & Copywriting
“While he is absolutely one of the best writers I’ve known, his talent truly rests at the strategic and conceptual levels.”
—Cecil Cross, Creative Director / Designer
Brand Tone and Voice
Digital Strategy & Digital Marketing
“Hal brings an amazing amount of creativity and fun to B2B content, but his skill set goes well beyond content marketing and strategy.”
—Dave Hancock, Senior Manager, Digital Demand Generation
Conversion Rate Optimization (CRO)
Basic Analytics & Reporting
User Journeys / Flows
Leadership & Management
“He has a great “lead by example” mentality and is willing to step back and let his team learn and grow on a project, while also willing to jump in and do the most menial of task – whatever is needed to make the effort a success.”
—Michael Lamb, Director of Marketing Technology & Operations
Talent Mentoring and Development
Identifying and Managing a Mix of Direct Reports, Vendors, Interns, Subject Matter Experts and Internal Content Producers
Business Case Building
“Without exaggeration, Hal is truly serving as a change agent for Mitel with his customer first approach.”
—Brandon B. Rowe, Director of Marketing
Governance, Process and Workflow
Cross-Departmental Coordination and Cooperation (Silo Busting)