Mitel Case Study Videos

Mitel Business Communications in 2025 Influencer Ebook
November 9, 2015
Yellow Cab App
June 14, 2014

During our global rebrand, the company identified the need for third-party validation for the differentiation messages we had been promoting, and this case study project was born.

Sales and marketing combined forces worldwide to identify and get buy-in from some of our biggest and most complex customers worldwide. But as with many major initiatives, time was scarce.

So I took the reigns and coordinated local Mitel resources, our chosen key customers, our primary video production and post production company and local contract production assistance.

The result was a three-week, five country filming tour and an intense month of editing. During the process, I defined the narrative structure, coordinated pre-production, conducted the customer interviews, co-directed production and editing and ultimately distributed the final videos across the organization for use in sales and marketing.

Here are all five videos:

 

Hyatt Case Study for Mitel from Hal Werner on Vimeo.

Movie Park Germany Case Study for Mitel from Hal Werner on Vimeo.

Carlsberg Case Study for Mitel from Hal Werner on Vimeo.

Eutelsat Case Study for Mitel from Hal Werner on Vimeo.

EuroAirport Case Study for Mitel from Hal Werner on Vimeo.