The most dominant name in taxi service decided it was time to apply the latest technology to own the digital cab dispatch space. The result was the Hail A Cab App.

I was part of a multi-pronged copy team that worked on the rollout campaign. I came up with the primary benefits messaging and copy, which can be seen on the app’s minisite page above, and made contributions to the app store description and bank of headlines, which were deployed across media as diverse as on-cab signage, posters, print ads and more.