From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just gotten permission to mine their entire organizations for content creators. It was as if someone had finally given them a map to the content creation version of El Dorado.
If the content gurus were right, this distributed content creation method was a treasure trove of untapped content production. More content at no additional cost — perfect, right?
It turns out, it isn’t quite that simple. If you’ve ever tried to get your employees to create content for you, you know what I’m talking about.
What makes distributed content creation so difficult? And what can you do to overcome the most common hurdles? Read my full post, Why Is It so Hard to Get Employees to Contribute Content?, on the Clearvoice blog >