Content Strategy & Content Marketing

May 8, 2018
Picture of barbecue ribs

B2B Marketing is the Barbecue of the Marketing World

Here in the Dallas area, we’ve had an unusually cold spring. But it’s about to warm up. And that means it’ll be prime season for the […]
February 6, 2018
Picture of Fossil Q Explorist smart watch in silver with silicone band and minimalist watch face

What My Smart Watch Reminded Me About Managing Marketers

I recently got a smart watch. It’s the one pictured in this post. I intentionally chose this model by Fossil because I wanted a watch that […]
February 17, 2017
9 challenges of distributed content creation

9 Critical Challenges of Distributed Content Creation (and What You Can Do About Them)

From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just gotten permission to mine their entire […]
January 20, 2017
New Year, New Content Strategy

New Year, New (Content) Strategy

Last year, I started with a mission to boost this site’s profile. More specifically, I wanted to boost my organic search in part by creating two […]
September 1, 2016
Content and digital strategy and marketing blog

The Most Important Tool in the Quest for Great Content is Empathy

Like many of you, I work in a company where content creation is distributed across many people. Most content creators at my company don’t report to […]
June 9, 2016
Why people love writing content about their products so much

Why People Love Writing About their Products (and What You Can Do About It)

If you’ve been in content marketing for very long, you’ve probably encountered a company that tries to get everyone to write content for marketing—regardless of desire […]
April 28, 2016
Content isn't as free as you think

Why Content Isn’t as Free as You Think

At some point, people began to convince themselves that content marketing could be free, or near to it. The same thing happened with social media. Perhaps […]