Content Strategy & Content Marketing

February 17, 2017
9 challenges of distributed content creation

9 Critical Challenges of Distributed Content Creation (and What You Can Do About Them)

From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just gotten permission to mine their entire […]
January 20, 2017
New Year, New Content Strategy

New Year, New (Content) Strategy

Last year, I started with a mission to boost this site’s profile. More specifically, I wanted to boost my organic search in part by creating two […]
September 1, 2016
Content and digital strategy and marketing blog

The Most Important Tool in the Quest for Great Content is Empathy

Like many of you, I work in a company where content creation is distributed across many people. Most content creators at my company don’t report to […]
June 9, 2016
Why people love writing content about their products so much

Why People Love Writing About their Products (and What You Can Do About It)

If you’ve been in content marketing for very long, you’ve probably encountered a company that tries to get everyone to write content for marketing—regardless of desire […]
April 28, 2016
Content isn't as free as you think

Why Content Isn’t as Free as You Think

At some point, people began to convince themselves that content marketing could be free, or near to it. The same thing happened with social media. Perhaps […]
March 29, 2016
Would people pay for your content?

Would People Pay for Your Content?

Ever heard of using a “publisher’s discipline” to guide your content creation? It can mean a lot of different things to different people—consistent publishing cadence, using […]
March 10, 2016
Avoiding content marketing ramp-up brain freeze

How to Avoid Content Ramp-up Brain Freeze

Lots of companies are jumping into content marketing lately, especially in the B2B space. If your company has decided to try its hand at content marketing, […]