Citizens National Bank
Checking Campaign

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After Citizens National Bank revamped their entire checking account line, I went through all of the features of the new accounts, identified the unique advantages of each, translated those into consumer benefits and then put a personality to each account to help customers figure out which one best suited their lifestyles.

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COPY READS:
Which checking account are you?

Citizens Basic
Simple and on-the-go.

Citizens Interest
Smart and productive.

Citizens Choice
All about the perks.

Citizens Advantage
The benefits of experience.
for ages 50+