When I arrived at Mitel, the blog was nothing more than another content type in a disused resources section. It had no owner, no strategy, no measurable traffic, no images and no home of its own. But I saw potential.
I advocated. I educated. And I pushed.
Fast forward a few years and the blog was one of the company’s biggest content marketing wins.
I helped build the blog to over 300,000 page views per year (over 50% organic) driving an active pipeline of leads. With the SEO research and audience insights incorporated, it even became a successful pitching platform for our PR department. All with no dedicated blogging resources.
Want to know how? Contact me >