Creative Direction

Above is the first of two ads for retail electricity supplier Gexa Energy. The ads position Gexa Energy’s low prices as an easier and more practical alternative to some of the crazy things people will do to try to save energy at home.

Below is the second of two ads for retail electricity supplier Gexa Energy. With grin-inducing hyperbole, the ads tackle some of the way people try to save energy, the unintended consequences of extreme measures, and ultimately present Gexa Energy’s reliably low prices as an easier and more practical solution.