Anceron was ready for a wholesale rebranding to position themselves for aggressive growth. Armed with research from our agency’s customer insights group, I worked on re-positioning the company with a new messaging strategy centered around control and protection.
With new messaging in place, I handled copywriting on high-level pages for Anceron’s new website (home page shown above). I also applied on-page SEO to my copywriting and client-provided copy based on keyword guidance from both agency and client’s in-house SEO resources.
