February 6, 2018
Picture of Fossil Q Explorist smart watch in silver with silicone band and minimalist watch face

What My Smart Watch Reminded Me About Managing Marketers

I recently got a smart watch. It’s the one pictured in this post. I intentionally chose this model by Fossil because I wanted a watch that […]
December 11, 2017

Discussing the Risks of Personality-Based Brands with Michael Lamb [Video]

In this episode of Ideas with Flavor, marketing technologist Michael Lamb and I discuss the risks of basing your brand on a personality, and what you […]
November 4, 2017

Reviewing Hustle Con with Preston Miller [Video]

In this episode of Ideas with Flavor, I interview digital marketer and conversion optimization specialist Preston Miller about the cultural phenomenon of “hustling,” his experiences at […]
September 7, 2017
Content and digital strategy and marketing blog

There Are 10 types of Content Writers: Which One Do You Need?

Companies are churning out content. Yours may be one of them. Chances are you’re not producing all this content in-house. Which means you’ll have to find […]
February 17, 2017
9 challenges of distributed content creation

9 Critical Challenges of Distributed Content Creation (and What You Can Do About Them)

From the moment that first person declared, “Content is everyone’s job,” content managers everywhere began to salivate. They had just gotten permission to mine their entire […]
January 20, 2017
New Year, New Content Strategy

New Year, New (Content) Strategy

Last year, I started with a mission to boost this site’s profile. More specifically, I wanted to boost my organic search in part by creating two […]
September 1, 2016
Content and digital strategy and marketing blog

The Most Important Tool in the Quest for Great Content is Empathy

Like many of you, I work in a company where content creation is distributed across many people. Most content creators at my company don’t report to […]