January 13, 2016

2016 Content Conferences

Is more continuing education around content marketing and content strategy among your New Year’s resolutions? Or maybe you boss/company finally approved some budget for keeping your […]
September 2, 2015
Content and digital strategy and marketing blog

6 Surprising Ways to Reduce Your Content Translation Costs

If your business operates somewhere that more than one language is spoken, you’ll eventually have to face the question of translating content. Having worked at a […]
August 11, 2015
Content and digital strategy and marketing blog

Shamelessly Sharing Other People’s Content for Personal Gain

It’s 9:15am, shortly after I’ve scheduled a tweet to go out. My phone buzzes once, then twice. I flip it over to see retweet alerts. “Nice,” […]
September 14, 2014
Content and digital strategy and marketing blog

How Copywriters Can End the War With Legal

Legal departments. It’s their job to avoid risk. And as copywriters, it can seem like their job is to sap all personality and effectiveness from our […]
August 4, 2014
Dallas coworking spaces for copywriters, content marketers and other creatives

Dallas Coworking Spaces for Copywriters and Other Creatives

Photo credit: Common Desk Over the past few years, there’s been a cultural shift—in Dallas and around the country. In the name of frugality, more companies […]
December 16, 2013
The illusion of client schizophrenia

The Illusion of Client Schizophrenia

One of the most frustrating things to deal with as a creative professional is trying to hit a constantly shifting target. Between multiple levels of internal […]
November 21, 2013
Content and digital strategy and marketing blog

Are Interior Designers the Future of SEO?

At its core, Google is a search company. Arguably, everything they do eventually links back to search. They created Google Plus not simply to be their […]