June 9, 2016
Why people love writing content about their products so much

Why People Love Writing About their Products (and What You Can Do About It)

If you’ve been in content marketing for very long, you’ve probably encountered a company that tries to get everyone to write content for marketing—regardless of desire […]
April 28, 2016
Content isn't as free as you think

Why Content Isn’t as Free as You Think

At some point, people began to convince themselves that content marketing could be free, or near to it. The same thing happened with social media. Perhaps […]
March 29, 2016
Would people pay for your content?

Would People Pay for Your Content?

Ever heard of using a “publisher’s discipline” to guide your content creation? It can mean a lot of different things to different people—consistent publishing cadence, using […]
March 10, 2016
Avoiding content marketing ramp-up brain freeze

How to Avoid Content Ramp-up Brain Freeze

Lots of companies are jumping into content marketing lately, especially in the B2B space. If your company has decided to try its hand at content marketing, […]
February 25, 2016
Content and digital strategy and marketing blog

DFW Creative Organizations

Looking to get more involved in the creative community? Want to get together with people who will laugh at your kerning jokes or feel as strongly […]
February 11, 2016
Content and digital strategy and marketing blog

B2P Marketing and Why your Competition Isn’t Your Competition

I spent the first several years of my career on B2C marketing. I’ve spent the last several years on B2B marketing. Until I realized I’ve really […]
January 27, 2016
Content and digital strategy and marketing blog

Declaring Things Dead is Dead

Medium. It’s a social publishing platform that’s started to get more attention lately. So I thought I’d dig into it a bit more, create an account, […]